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Canadian Health magazine and its French counterpart Santé canadienne are distributed quarterly to 35,000 doctor's offices and 11,000 dentist’s offices across Canada. In some cases we distribute more than one copy per location so our total circulation is closer to 66,000 (including our 3000 subscribers). Click here to download the latest CCAB audit statement (period ending March 2010).


Our circulation number is less important than our significant Readers Per Copy, at 33.7 -- the highest of any Canadian publication. This is due to our public place distribution and the sheer volume of patients visiting their doctors and dentists offices every day. This represents reader growth of 12% over the same period last year, while overall magazine readership is down 2.5% (PMB 2010 Spring).
We claim 1.4 Million English readers (12+). However, the PMB number does not include our 11,000 Dental copies, nor does it include our French circulation of 12,000 copies. The latest PMB topline can be downloaded here.

Therefore:
    1,415,400 (PMB 10)
+     370,700 (Dentist circulation x 33.7 Readers per Copy)
+     404,400 (French circulation x 33.7 RPC)
 =2,190,500 readers

 

 

bullet Mailed to the offices of the Canadian Medical Association’s exclusive & private member database as well as non-member
physician waiting rooms

bullet Published 4 times a year

bullet Available through subscription

bullet Over 5 million patients visit the doctor’s office every week in Canada


 

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